Online Casino Bonuses:
Steve Larson
The online casino industry is one of the most competitive online industries.
Sites will do pretty much everything to lure players away from the competition and onto their tables. The first line of offense in the marketing war is represented by the various bonuses offered by each of the online gambling operations. When they first appeared, bonuses were relatively simple to figure out. Players picked them up upon registering and they earned them out simply by playing real money games. Nowadays, things are quite a bit more complicated than that. There is a plethora of different bonus types, with new ones seemingly appearing all the time too.
Sign-up bonuses still represent the most basic breed. Players sign-up, make their deposits and they get it matched by a given %, up to a set maximum.
They then proceed to fulfill the turn-over or play-through requirements and they get permission to withdraw money from their online casino accounts.
Unlike online poker bonuses, online casino bonuses are not kept in a special bonus account until they're redeemed. They're transferred into players' real money accounts straight away and players can take their bonus money to the table pretty much on the spot. Bonus redemption requirements have been fine-tuned over the years too. Online casino operators have discovered that players could turn around great sums ( thus fulfilling their bonus redemption requirements without any problems) on games which featured low house-edges and close to 50-50 odds on bets. Roulette was one of the games where players could redeem bonuses betting large amounts of money on red/black or odd/even. Even though the bet still carried a negative long term EV for the players, the bonus more than made up for that, so those bets (and often the games too) got dropped from the list of games accepted for bonus redemption. The only problem is there are people out there who only gamble on roulette. Fortunately, there are online casinos out there too, that cater for their specific needs, by allowing bonus redemption on roulette (except the above singled-out bets of course).
What other types of bonuses are there? Well, there are the loyalty bonuses which reward players for sticking around basically. These bonuses are reminiscent of poker rakeback: they reward players for the time and money they spend at the tables. The more one plays, the more generous the loyalty bonuses will become. Such bonuses often come in the shape of comp point deals, which award players special points in direct proportion with the money they wager, points which can then be traded in for cash or for various perks offered by the casino.
This takes us to another special breed of casino bonus: the high roller bonus. The high roller bonus is basically a loyalty bonus on roids. Players who earn VIP status at the site are the ones who benefit from such bonuses.
Needless to say, in order to become a VIP, one needs to wager some rather fabulous amounts. Once the status is attained though, it's VIP treatment all the way for these lucky few. They get their own personal support, they receive tickets to various live events and they are lavishly rewarded for every wager they place at the site.
The Refer a Friend bonus is another special kind of marketing tool, which encourages existing players to use viral ways of bringing new players into the fold. By referring their friends, players earn an additional reward themselves. Of course, the referred player needs to get an additional incentive as well.
Taking advantage of bonuses and special loyalty deals like poker prop deals is extremely important in online poker too. run a search on poker propping and sign up to a poker prop deal or to a rakeback deal today.
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